National Public Relations Outreach Campaign
The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.
The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.
Video: Salty Jefferson and Weather Ahead
Every paddler has heard the tales of ol’ Salty, or at least versions of them. For canoeing and kayaking, the reminder is clear: Always check the weather forecast to inform a safe plan.
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Video: Salty Jefferson and What to Wear
Every paddler has heard the tales of ol’ Salty, or at least versions of them. If you’re going to be on the water, prepared to be in the water. Always dress for immersion.
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Video: Salty Jefferson and The Legend of the Leash
Every paddler has heard the tales of ol’ Salty, or at least versions of them. When it comes to your next standup paddling adventure: Always Wear a Leash.
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Video: Salty Jefferson, The Life Jacket Legend
Every paddler has heard the tales of ol’ Salty, or at least versions of them. In this case: Always Wear a U.S. Coast Guard-Approved Life Jacket.
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Video Archive
See all the the boating safety videos from the Water Sports Foundation on YouTube
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