National Public Relations Outreach Campaign

The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.

The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.

 

15 BoatFendersInUse feature

Photos: Boat Fenders in Use at the Dock

Photos showing different boats using boat fenders at the dock

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14 BoatFirstAidKit feature

License Free Photos: Boat First Aid Kit

Photos showing a basic first aid kit on a boat and a dock

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13 BoardingBoatLadder feature

License Free Photos: Boarding a Boat Ladder

Photos showing various angles of a person boarding a boat using its ladder

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12 VisualDistressFlare feature

License Free Photos: Visual Distress Signal – Flare

Photos showing a flare being used as a visual distress signal

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License-free Images: Boater Towing Another Boat

Photos showing one boat towing another

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8 ThrowableCushions feature

Photos: Throwable Cushions – Reach, Throw, Don’t Go

Photos showing a man overboard, getting help from a thrown cushion and other advised methods of helping

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6e BoaterHoldingEPIRB feature

Photos: Boater Holding an EPIRB and PLB

Photos showing a captain on a boat, holding an Emergency Position Indicating Radio Beacon (EPIRB) and a Personal Locator Beacon (PLB) device

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6d CaptainUsingNavChart feature

Photos: Captain Using Navigation Charts

Photos showing a captain (with and without a child) using navigation charts on a boat

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6c CellPhoneWMobileApp feature

Photos: Cell Phone with USCG Mobile App Screen Open

Photos showing a mobile device with the US Coast Guard app screen open

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6b GPSunit feature

Photos: GPS Unit

Photos showing a GPS unit in use on a boat

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5a SailingWPropLifeJacket feature

Photos: Sailing with a Properly Fitting Life Jacket

Photos showing a man sailing while wearing a properly fitting Life Jacket

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4bi BoatFlareAtDusk feature

License-free Photos: Boat Flare Use at Dusk

Photos showing an emergency flare being used on a pontoon boat, at dusk

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3 BoatNavLights Daytime feature

Photos: Boat Navigation Lights in Daytime

Photos showing navigation lights on a boat in the daytime

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1d Fishing Pontoon feature

License-free Fishing from a Pontoon Boat Images

Photos showing several angles of fishing from a pontoon boat

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1c FishingHunting Canoe feature

License-free images: Fishing & Hunting from a Canoe

Photos showing hunting and fishing from a canoe

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1b FishingHunting Kayak feature

Fishing & Hunting from a Kayak

Images of hunting and fishing from a kayak

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1a FishingHunting JonBoat feature

Fishing & Hunting From a Jon Boat Licence-free Images

Photos showing hunting and fishing from a jon boat

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media best practices board edits 050420 feature2

Boating and Water Safety Media Best Practices

Boating and water safety media best practices, from the Safe Boating Campaign.

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