National Public Relations Outreach Campaign
The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.
The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.

Photos: Boat Fenders in Use at the Dock
Photos showing different boats using boat fenders at the dock
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License Free Photos: Boat First Aid Kit
Photos showing a basic first aid kit on a boat and a dock
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License Free Photos: Boarding a Boat Ladder
Photos showing various angles of a person boarding a boat using its ladder
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License Free Photos: Visual Distress Signal – Flare
Photos showing a flare being used as a visual distress signal
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Photos: Throwable Cushions – Reach, Throw, Don’t Go
Photos showing a man overboard, getting help from a thrown cushion and other advised methods of helping
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Photos: Boater Holding an EPIRB and PLB
Photos showing a captain on a boat, holding an Emergency Position Indicating Radio Beacon (EPIRB) and a Personal Locator Beacon (PLB) device
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Photos: Cell Phone with USCG Mobile App Screen Open
Photos showing a mobile device with the US Coast Guard app screen open
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Photos: Sailing with a Properly Fitting Life Jacket
Photos showing a man sailing while wearing a properly fitting Life Jacket
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License-free Photos: Boat Flare Use at Dusk
Photos showing an emergency flare being used on a pontoon boat, at dusk
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License-free Fishing from a Pontoon Boat Images
Photos showing several angles of fishing from a pontoon boat
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License-free images: Fishing & Hunting from a Canoe
Photos showing hunting and fishing from a canoe
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Fishing & Hunting From a Jon Boat Licence-free Images
Photos showing hunting and fishing from a jon boat
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Boating and Water Safety Media Best Practices
Boating and water safety media best practices, from the Safe Boating Campaign.
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