For the first time in its 15 years managing life-saving boating safety campaigns, the Water Sports Foundation (WSF) has contracted a top-tier creative design agency. The WSF selected Black Oak Creative of Winter Haven, Florida, for its years of marine industry experience and forward-leaning creative designs. The WSF has so far debuted seven new advertisements […]

Aaron Carotta’s dramatic rescue from the mid-Pacific is the best argument to carry a Personal Locator Beacon (PLB) By Jeff Moag In my years as an adventure journalist I’ve written about plenty of amazing journeys. There was Aleksandr “Olek” Doba, who paddled a kayak across the Atlantic three times in his sixties and seventies. Randall […]

Thanks to a Personal Locator Beacon (PLB), Easton Barrett and his friends survived after their boat sank in the Gulf of Mexico. By Jeff Moag The video that made Easton Barrett famous was only the beginning. His boat had just gone down in the Gulf of Mexico, leaving Easton and four friends treading water and […]

As boaters begin to prepare for the 4th of July holiday, thousands of law enforcement officers across the United States will be on heightened alert looking for those violating boating under the influence laws. These materials can be customized to reflect the efforts that your agency is making over the Operation Dry Water weekend.

The Water Sports Foundation is proud to reveal the first ad in its new The Moment That Matters boating safety campaign. The full-page print ad will debut in the April 2026 issue of Boating magazine. Design agency Black Oak Creative crafted a range of similar advertisements aimed at different boating and paddling audiences. The campaign […]